Published by
Daily Financial Times
Daily Financial Times
The other day we were at a strategic planning session in a company I work for which has a global footprint. The others in the forum were all business leaders from the South Asian region. Let me share the key takes. PESTEL The first task we had was to do a PESTEL analysis of our home-country that we were in charge of. So I did it on Sri Lanka. Political – turmoil, Economy – shambles, Social – upheaval, Technology – fallout as no power, Environment – distraction due to poor policy implementation, Legal – politicised hence no consistency. Strategy If we mirror this PESTEL analysis on a country li…